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TikTok Beats Facebook, Social Media Users Switch Direction to Relax?

TikTok beat Facebook in number of hours spent per user per month " - Despite the slanted assumption that “TikTok” is only for teenagers, the fact is that this Chinese-made application is increasingly popular in the world. Quoted from the Search Engine Journal article, the App Annie report stated that TikTok managed to beat Facebook in terms of the time spent by users on these two applications.

According to the App Annie report, the TikTok application has increased by 325% from previous years. This means that users prefer TikTok to Facebook over their choice of how they spend their time.

Even though in reality every application has increased, only a few have a significant increase like this TikTok.

In 2020, Tiktok was able to occupy the first position with the highest number of active users every month. It is predicted that this application will be able to reach an active user figure of at least 1.2 billion in 2021. 

TikTok Beats Facebook, Social Media Users Switch Direction to Relax?

TikTok Beats Facebook, Social Media Users Switch Direction to Relax?

Certainly with this number, TikTok has managed to enter the elite circle of social media (MAU Club) with billions of other users such as Facebook, Instagram, Messenger, WhatsApp, Youtube and WeChat (from China).

This figure certainly cannot be underestimated considering that this social media baby monster is able to penetrate the billions before 2020 ends.
What about the TikTok revenue competition?

In terms of income or revenue, TikTok itself is able to occupy the second position as a non-gaming app in terms of user spending / spending.

If other social media maximizes income by using advertising, TikTok itself has two ways, namely advertising channels and purchasing digital products.

With these fantastic numbers, TikTok should be one of the advertising media that you can consider in 2021.

State Of Mobile Report 2021

Cellular Growth For 3 Years Happens In 12 Months

According to reports, mobile adoption in the past 12 months has progressed faster by 2-3 years. In 2020 alone, downloaded applications reached 218 billion, an increase of 7% compared to previous years.

In the United States alone, as many as 8% of the people prefer to use smartphones instead of watching TV in 2020. The average time spent by smartphone users is around 4 hours per day. Greater than TV usage with an average rate of 3.7 hours.

The increase in the use of mobile phones is in line with the advertising industry, which has increased to 240 billion US dollars. This is also projected to increase to 290 billion dollars in 2021. 

In terms of "mobile ad placements," the increase was 95% in America. Meanwhile, video advertising has increased drastically in the last year, but has been surpassed by the growth of "interstitial ads". 

Still according to the App Annie report, in 2020 applications in a number of categories such as gaming, food delivery, shopping, and streaming services experienced a significant increase. Along with ecommerce and entertainment applications, the growth of business applications has also experienced tremendous increase.

For business applications itself, the duration of time spent by users has increased by up to 275% and is projected to remain high considering the company is likely to continue to provide the “Work From Home” option.

UserYou spend more time watching YouTube than Netflix

You might think that during 2020, Netflix's rate of increase was much higher. In factYoutubestill dominates the position of streaming apps where the figure is 4 times higher than Netflix.

On average per month, users are able to spend 23 hours watching content on Youtube compared to Netflix with an average figure of 5.7 hours.

If you are an advertiser, content creator, publisher or marketer, this engagement on YouTube is no joke when viewed from the data. For sure YouTube still shares the biggest cake.

So, if you are thinking about a content marketing strategy, make sure to include Youtube as your main focus. And one more, applications that are considered underdogs like TikTok might provide tremendous potential in the future. So why not give it a try?



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